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: Peloton announces $495 connected strength-training product

Peloton Interactive Inc. plans to release a connected-hardware product focused on strength training that allows users to compare their form to instructors’ while lifting weights.

The Peloton Guide will connect to users’ televisions and allow for guided strength-training workouts, though users will supply their own exercise equipment, such as weights. The product will roll out early next year.

Peloton
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noted in a release that the device uses “machine learning” so that users can “track their movements and progress.” The Peloton Guide has “smart camera technology” that enables users to compare their form to the form of Peloton instructors. Users will be able to control the product through voice commands and receive recommendations for new classes based on which body parts are due for a workout.

The product will cost $495 in a bundle that also includes Peloton’s heart-rate band. Peloton said in its release that it’s “exploring financing options” for the Peloton Guide, just as it offers with its treadmill and bike products. Peloton is a large customer of Affirm Holdings Inc.
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which offers installment options that let customers split purchases into chunks and pay off the full cost over time.

Peloton also sells its $12.99/month subscription product that includes access to a library of classes. Existing Peloton subscribers will be able to add the “Peloton Guide Membership” for no additional cost, the company said in its release.

The product announcement comes at a rocky time for Peloton, which recently slashed its fiscal-year forecast, in part due to “revised” expectations of demand. Peloton executives conceded in their recent earnings call that the company misjudged the impact that the reopening of the economy would have on its business.

See more: Peloton’s ‘stunning’ and ‘rapid deterioration’ of demand outlook prompts analysts to slash stock targets

Shares of Peloton are off 56% over the past three months following a record slide Friday. The S&P 500
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+0.09%

is up about 6% over a three-month span.

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